Pele Awards

    The "PELE AWARDS" is an American Advertising Awards District 13 competition, which recognizes the best advertising and design work created in Hawaii during the preceding calendar year (January 2016 to December 2016). The Pele Awards competition is open to any individual, company or organization engaged in the business of advertising or design work in Hawaii.

    The annual competition recognizes the best advertising and design work created in Hawaii. All work entered must have been conceived and created within the Hawaiian Islands, although production services may be used outside of Hawaii and must have first appeared in the media from the previous calendar year.

    The American Advertising Awards (formerly known as “The ADDY Awards”) is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

    ELIGIBILITY

    All entries must meet the following requirements.

    • The PELE AWARDS competition is open to any individual, company or organization engaged in the business of advertising or design work in Hawaii.

    • All work entered must have been conceived and created within the Hawaiian Islands, although production services may be used outside of Hawaii and must have first appeared in the media between January 1, 2016 and December 31, 2016.

    • Work must be “new creative.” To qualify as “new creative,” the copy must be completely different from that used in any previous ads.

    • The same headline with different body copy does not qualify.

    • Changing dates, locations, times, savings, etc., does not qualify.

    • The illustration or photography can be the same (though not recommended), but the copy (thrust and content) must be new.

    • Some ads present little or no copy. In the instance of no copy (other than time, location, and other basic information data), an ad with a previously used illustration does not qualify.

    • With the exception of Public Service Advertising, Advertising for the Arts, and Advertising Industry Self Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business. (Student entries are excluded from this rule.)

    • Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation and all entry fees will be forfeited.

    • Should a question arise relative to the eligibility or legitimacy of any entry, the entrant agrees by his/her signature on the entry form to furnish the necessary documentation for review by the National American Advertising Awards Committee. Failure to do so can be grounds for disqualification without refund of entry fees.

    • Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the PELE AWARDS.

    For more information and/or to enter now, visit www.PeleAwards.com or reference the following:

    • 2016-2017 AAF Entry Guide (PDF) – Coming Soon

    • 2016-2017 Pele Awards Guidelines (PDF) – Coming Soon