2012 National Student Advertising Competition
Proudly Presented by the Honolulu Star Advertiser
Congratulations to Hawaii Pacific University!
Winners of AAF District 13's 2012 National Student Advertising Competition and Represented Hawaii in the National Finals in Austin, Texas in June 2012.
The Hawaii Pacific University (HPU) Team:
Adviser: AnnMarie Manzulli
Presenters: Orion Brutoco, Courtney Curran, Dany Malley, Thomas Obungen, Taylor Perry
Alternate Presenters: Meaghan Blackburn, Avery Kremer
Other Team Members: Eun Jung Choi, Joanna Georgiev, Kim Kuehnert, Lei Navasca, Nina Terjesen
The American Advertising Federation's National Student Advertising Competition (NSAC) is the premier college advertising competition. It provides more than 3,000 college students with real-world experience by requiring a stratefic advertising/marketing/media campaign for a corporate sponsor. Schools from each district are selected to present their campaigns to a panel of industry executives tat the AAF National Conference.
Click the image above to view photos from the 2012 NSAC National Competition courtesy of HPU:
The Honolulu Star Advertiser
Bud Muth Photoworks
Ad 2 Honolulu
Presentation Resources / Richard Ma
Servo Pacific Inc.
How the NSAC Works
Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
Regional NSAC competitions are held each spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.
The Structure of the NSAC Competitions
The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April and the winning team advances to the national finals which are held during the annual AAF National Conference in June. Judging is conducted by professionals in the communications industry. Judges at the national level are selected from the client and their advertising agencies. Yearly, some districts will have as many as 18 teams competing and nationwide more than 150 colleges and universities take on the NSAC challenge.
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client.
The competition is governed by the Education Services division and the AAF Academic Committee, a group of advertising educators and practitioners from across the country, who oversee the policies and procedures of the competitions. These members ensure that there is a level playing field and that the competition demonstrates the highest academic and professional standards.
For more information, visit the national website, aaf.org, or contact District 13 Coordinator Paul Lam at email@example.com