Pele Awards

    THE 2019 PELE Awards

    Dates to Remember:

    Early Bird Online Entry Deadline*: Monday, January 21, 2019, 11:59pm HST
    Final Online Entry Deadline*: Monday, February 4, 2019, 11:59pm HST
    Payment Deadline*: Final Entry Envelope Submission With Tuesday, February 5, 2019, 1pm HST

    Download the Guide to learn more about categories, submission and eligibility

    2019 Pele Awards Show
    Saturday, April 20, 2019

    Royal Hawaiian Hotel, Monarch Room

     

    ABOUT

    The "PELE AWARDS" is an American Advertising Awards District 13 competition, which recognizes the best advertising and design work created in Hawaii during the preceding calendar year (January 1 to December 31, 2018). The Pele Awards competition is open to both any individual, company or organization engaged in the business of advertising or design work in Hawaii, both professional and college students

    The annual competition recognizes the best advertising and design work created in Hawaii. All work entered must have been conceived and created within the Hawaiian Islands, although production services may be used outside of Hawaii and must have first appeared in the media from the previous calendar year.

    The American Advertising Awards (formerly known as “The ADDY Awards”) is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

    PROFESSIONAL ELIGIBILITY

    All entries must meet the following requirements.

    • The PELE AWARDS competition is open to any individual, company or organization engaged in the business of advertising or design work in Hawaii.

    • All work entered must have been conceived and created within the Hawaiian Islands, although production services may be used outside of Hawaii and must have first appeared in the media between January 1, 2017 and December 31, 2017.

    • Work must be “new creative.” To qualify as “new creative,” the copy must be completely different from that used in any previous ads.

    • The same headline with different body copy does not qualify.

    • Changing dates, locations, times, savings, etc., does not qualify.

    • The illustration or photography can be the same (though not recommended), but the copy (thrust and content) must be new.

    • Some ads present little or no copy. In the instance of no copy (other than time, location, and other basic information data), an ad with a previously used illustration does not qualify.

    • With the exception of Public Service Advertising, Advertising for the Arts, and Advertising Industry Self Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business. (Student entries are excluded from this rule.)

    • Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation and all entry fees will be forfeited.

    • Should a question arise relative to the eligibility or legitimacy of any entry, the entrant agrees by his/her signature on the entry form to furnish the necessary documentation for review by the National American Advertising Awards Committee. Failure to do so can be grounds for disqualification without refund of entry fees.

    • Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the PELE AWARDS.

     

    COLLEGE STUDENT ELIGIBILITY

    All entries must meet the following requirements.

    • Applicants must be enrolled full or part-time in an accredited U.S. post-secondary educational institution.

    • All worked entered into the competition must have been created between January 1, 2018 to February 4, 2019.

    • Work may be developed specifically for this competition or submitted from previous projects or competitions. Group and/or individual work are eligible.

    • Work must be created while entrant is a student not employed in the advertising industry. Student intern work is eligible if it is not used by or paid for by a client. Work developed for paying clients will not be accepted with the exception of work created for clubs as a fundraiser or work created for student publications.

    • Entries may be entered into only one local American Advertising Awards competition, which is determined by the location of the school at which the work was created.

    • Recent graduates are eligible to enter as long as the entry was created while a student during the 2018 calendar year and the entry meets all other requirements.

    • All work submitted in the Student PELE Competition is subject to the same rules and guidelines and submission requirements as the professional PELE AWARDS Competition.

    Please read the Entry Submission and Entry Identi cation requirements carefully.

    *Exception: Only one set of your student entry needs to be submitted. Please note: All entries, comps, original photographs, illustrations, etc. become the property of the AAF and they may not be returned. Any work created for the NSAC competition will be eligible for the next American Advertising Awards College Division competition following the NSAC nals in June. For example, creative for the 2018 NSAC is now eligible for the 2018-19 American Advertising Awards College Division competition.

    For more information and/or to enter now, visit www.PeleAwards.com.