Upcoming AAF Hawaii Events
Merry Mix & Mingle
Thursday, December 19 · 6 - 9pm
Sponsored by JPG Hawaii
Join us for a jolly evening of fun, connections, and holiday cheer at our Merry Mix & Mingle event—don’t miss out on the festivities!
AAF Hawaii Member's Reading List
The Tipping Point
by Malcolm Gladwell
Published in 2000, the book examines "tipping points"—moments when ideas, behaviors, or trends spread rapidly, using examples like the 1990s Hush Puppies revival and New York City's crime drop.
“It was fascinating and captivated my attention right away. Written in short essay format around every day items through a marketing lense, the book focuses on the inner psyche of people and why they develop affinity towards a product or service. It tests marketing theories and goes in depth into the history and decision making of brands and products.”
- Recommended by AAF Hawaiʻi's Programs/Fundraising Chair Kaylin Laeha
The 21 Irrefutable Laws of Leadership
by John Maxwell
This bestselling leadership classic is packed with timeless truths and practical advice for becoming a successful leader—both professionally and personally.
“Everything! The laws that Maxwell shares can be applied both professionally and personally. Living by these laws offers continuous growth opportunities, making us better leaders, better employees, and better humans.”
- Recommended by Jody Shiroma, AAF Hawaii Member
President’s Message
I am deeply honored to step into the role of AAF Hawaiʻi President. My primary goal this year is to foster meaningful connections and community engagement through a variety of events, educational programs, and networking opportunities.
We have some exciting new initiatives on the horizon. Please stay tuned to our social media channels, e-blasts, and website for updates.
I would like to extend a heartfelt mahalo to Immediate Past President Ryan Kawamoto for his exceptional leadership over the past two years. We’re grateful for his continued guidance as he remains on the board. I also want to thank our returning and new board members for their dedication and service to this organization.
Your involvement and sense of belonging in AAF Hawaiʻi are very important to me. If you have any questions, suggestions, or just want to chat, don’t hesitate to reach out to me at lschedler@mvnp.com. Additionally, our executive team is here to support you: Larry Ganiron (Vice President), Helen Chang (Board Secretary), and Keith DeMello (Treasurer).
I look forward to an exciting year ahead and connecting with all of you at our upcoming events!
Mahalo,
LINDSAY SCHEDLER
President, AAF Hawai`i
Who We Are
The AAF (American Advertising Federation) Hawaiʻi is the unifying voice for advertising. Our mission is to promote the business of advertising and communications through professional education, recognition of excellence, government relations, self-regulation, and public service. Most importantly, AAF Hawaiʻi provides an arena by which all members of the advertising community can work together for the common goal of creating a stronger industry. Meet the people that make up this year’s team on the AAF Hawaiʻi board.
Careers
Connecting you to latest advertising job opportunities.
Your future begins here!
Best of the West Media awards
Through the Best of the West Media Awards, media companies of all shapes and sizes, individual employees, and aspiring media students in the Western U.S. have an opportunity to be acknowledged for their excellence in media and service to their communities.