Upcoming AAF Hawaiʻi Events
Creative Buzz
Thursday, May 28 | 6–9 PM | OurSpace, Honolulu
Buzz…Buzz! Join us at OurSpace for Creative Buzz 2026 — an inspiring evening to connect and talk story with Hawaiʻi’s 2026 Pele Award winners. Hear insights from top local creatives, designers, marketers, filmmakers, and storytellers as they share the ideas and processes behind this year’s award-winning work. Perfect for students, creatives, and anyone looking to connect and get inspired!
Latest AAF Hawaiʻi Events
The 2026 Pele Awards
We’re still buzzing from the incredible energy and creativity of the 2026 Pele Awards at the Japanese Cultural Center of Hawai‘i!
Mahalo to our 250 guests, sponsors, creatives, and community members for making this year’s sold-out event so special. Congratulations to all of the 2026 Pele Award winners and to everyone who submitted work this year — Hawai‘i’s creative community continues to inspire and impress!
AAF Hawaiʻi Member's Reading List
The Tipping Point
by Malcolm Gladwell
Published in 2000, the book examines "tipping points"—moments when ideas, behaviors, or trends spread rapidly, using examples like the 1990s Hush Puppies revival and New York City's crime drop.
“It was fascinating and captivated my attention right away. Written in short essay format around every day items through a marketing lense, the book focuses on the inner psyche of people and why they develop affinity towards a product or service. It tests marketing theories and goes in depth into the history and decision making of brands and products.”
- Recommended by AAF Hawaiʻi's Programs/Fundraising Chair Kaylin Laeha
The 21 Irrefutable Laws of Leadership
by John Maxwell
This bestselling leadership classic is packed with timeless truths and practical advice for becoming a successful leader—both professionally and personally.
“Everything! The laws that Maxwell shares can be applied both professionally and personally. Living by these laws offers continuous growth opportunities, making us better leaders, better employees, and better humans.”
- Recommended by Jody Shiroma, AAF Hawaiʻi Member
President’s Message
Aloha AAF Hawaiʻi ʻOhana,
I am honored to serve as this year’s AAF Hawaiʻi President. Advertising is at its best when we gather, learn from one another, and work together instead of alone. Our community thrives when we share ideas and recognize our unique role as storytellers for our clients and audiences.
This year, we will focus on connection, mentorship, and celebrating the work that reflects Hawaiʻi’s voice. I want to thank Lindsay Schedler, our immediate past president, for her leadership, and our board for their commitment and energy.
I invite you to join us, show up, and help shape the future of advertising in Hawaiʻi.
Mahalo,
LARRY GANIRON
President, AAF Hawai`i
Who We Are
The AAF (American Advertising Federation) Hawaiʻi is the unifying voice for advertising. Our mission is to promote the business of advertising and communications through professional education, recognition of excellence, government relations, self-regulation, and public service. Most importantly, AAF Hawaiʻi provides an arena by which all members of the advertising community can work together for the common goal of creating a stronger industry. Meet the people that make up this year’s team on the AAF Hawaiʻi board.
Careers
Connecting you to latest advertising job opportunities.
Your future begins here!
Best of the West Media awards
Through the Best of the West Media Awards, media companies of all shapes and sizes, individual employees, and aspiring media students in the Western U.S. have an opportunity to be acknowledged for their excellence in media and service to their communities.