General 2 — AAF HAWAII

Meet the Board

AAF Hawai`i President

Larry Ganiron • Lifted Creative Studio,
Owner/Creative Director

Larry Ganiron is the Founder and Creative Director of Lifted Creative Studio, a brand design and website development firm dedicated to empowering Hawaiʻi’s changemakers through impactful and meaningful branding.
With over 20 years of experience working with a diverse range of clients and creative disciplines, both locally and internationally, Larry is passionate about fostering a thriving creative industry from and within Hawaiʻi.

AAF Hawai`i Past President

Lindsay Schedler • MVNP, Managing Director
– West Coast

Lindsay began as an account executive at Jacobson/Rost in her hometown of Milwaukee, Wisconsin. In 2017, Lindsay traded Wisconsin snow for Hawai`i sun when she started at MVNP. Today, as Account Services Director, Lindsay leads and manages the account service department and helps to maintain and develop strong relationships with their clients.
Lindsay joined the AAF Hawai`i board in 2020 on the programs committee and is the current President. Lindsay holds a bachelor of science in journalism, advertising and media studies, as well as an associate degree in fashion marketing.

Governor of AAF District 13

Paul Lam • Media Buy Paul LLC, President

Paul is the President of Media Buy Paul, LLC, a marketing consulting and media buying service that he founded in April 2018. Paul has been serving as Governor of AAF District 13 since 2011. His duties include overseeing AAF Hawai`i and Ad 2 Hawai`i, the Pele Awards and the National Student Advertising Competition (NSAC).

AAF Hawaiʻi Secretary

Helen Chang • Spectrum Reach, Account Executive

Helen is an Account Executive for Spectrum Reach, the local TV and digital advertising arm of some of the biggest cable networks like ESPN, CNN, and HGTV to name a few. She has over 10 years of experience in various media formats, from print to digital, and collaborates with industries of all categories and sizes to develop robust advertising campaigns. Adapting to and learning from an ever-evolving media landscape is a skill she's honed. But the skill that she deems most important, professionally or otherwise, is being "coachable." Helen is actively involved in various non-profit organizations and strongly advocates for high school speech and debate programs. She currently serves as a Programs Co-chair for the American Advertising Federation - Hawai`i Chapter and organizes events that bring the voices of our local advertising community together.

AAF Hawaiʻi Treasurer

Keith DeMello • Communications & External Affairs, Senior Vice President

Ulupono Initiative
Keith is responsible for managing all communications campaigns and programs in support of Ulupono Initiative’s mission to improve the quality of life for the people of Hawai`i by working toward solutions that create more locally grown food; increase clean, renewable energy; and promote better management of freshwater and waste.
He also served as deputy communications director for Gov. Neil Abercrombie, collaborating with public information officers across various departments, and (following the governor’s term) within the State of Hawai`i Office of Enterprise Technology as senior communications manager, reporting directly to the state chief information officer while handling the agency’s communications and legislative coordination.
Keith earned his Bachelor of Arts in Journalism from the University of Hawai`i at Manoa. He is the immediate past-president of the Hawaii Chapter of the Public Relations Society of America, a past president of the Hawai`i Chapter of the American Marketing Association, and a member of the boards of the Honolulu Zoological Society and Portuguese Chamber of Commerce. He was the recipient of the 2020 President’s Leadership Award from the Hawai`i Chapter of the Public Relations Society of America.

AAF Hawaiʻi Past President

Ryan Kawamoto • Kinetic Productions

Ryan Kawamoto has been with Kinetic Productions for twenty years plus where he has established himself as a television and film director with a flair for storytelling.
Kawamoto was recognized as the AAF Hawai`i " 2012 Advertising Man of the Year," as well as the "2004 Outstanding Young Ad Person of the Year," by Ad 2 Hawai`i. He has directed and collaborated on numerous Pele Award winning commercials, including two "Best of Show" Awards and several Special Judges Awards.
He directed four feature length films. His latest documentary, “Removed by Force: The Evicition of Hawaiʻi’s Japanese Americns,” was nominated for Best Made in Hawaiʻi Film at the 2023 Hawai`i International Film Festival.
In his spare time, Kawamoto mentors students for the PBS Hawai’i program, “Hiki No," is an Assistant Governor for Rotary District 5000 and has served on the AAF Hawai`i Board of Directors for the past eight years and is Immediate Past President.

President’s Message

Aloha AAF Hawaiʻi ʻOhana,

I am honored to serve as this year’s AAF Hawaiʻi President. Advertising is at its best when we gather, learn from one another, and work together instead of alone. Our community thrives when we share ideas and recognize our unique role as storytellers for our clients and audiences.

This year, we will focus on connection, mentorship, and celebrating the work that reflects Hawaiʻi’s voice. I want to thank Lindsay Schedler, our immediate past president, for her leadership, and our board for their commitment and energy.

I invite you to join us, show up, and help shape the future of advertising in Hawaiʻi.

Mahalo,

LARRY GANIRON
President, AAF Hawai`i

Become a Member

AAF Hawaiʻi Board Members

Jerry Blue

Membership
Element 8
Owner
Jasmine Cho

Membership
Territorial Bank
Branch Manager
Luther Beck

Treasurer
HHSAA/TPG
General Manager
Mericia Palma Elmore

Government Relations
SAG-AFTRA Hawaiʻi
Executive Director
Kaylin Laeha

Programs/Fundraising
Freelance Marketer
Rachel Lee

Programs/Fundraising
NMG Network
Account Executive
Jon Ulep

Programs
Moxie Media HI
Owner/Creative Director
Matt Mallams

Education/Programs
NMG Network
Director of Photography
Constancio Paranal

Education
C&C Honolulu
PM Innovation and Technology
Patricia Beardeaux

Education
Hawaii State Department of Education
Career & Technical Education Resource Teacher
Amy Landin

Communications
Gilbert & Associates
Art Director
Sheena Cole

Communications
MVNP
Senior Digital Project Manager
Jessica Mannor

Communications
Mākena Golf & Beach Club
Marketing Manager
Bobby Ewing

Communications
KHON2
Living 808 Executive Producer